The problem with this kind of mindset is that more leads does not equal more deals. The goal is to find the right deals at the right time. Your sales reps know this. This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. They use their skills to tell them which are his (her) best bets and then starts working them until they purchase. So how do marketers find the right leads? SEO Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? ecoming a demand generation machine!)
The problem with this kind of mindset is that more leads Special leads does not equal more deals. The goal is to find the right deals at the right time. Your sales reps know this. This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. They use their skills to tell them which are his (her) best bets and then starts working them until they Special leads purchase. So how do marketers find the right leads? SEO Many marketers are Special leads now optimizing for search, but are you really getting all that you can out of your efforts?
First, you need to decide which terms you want driving traffic to Special leads your site. If not, you may end of with lots of traffic, but no new business. For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. This meant lots of extra traffic to my site, but very high bounce rates and Special leads zero closed deals. To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product,
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